Goal of the project was to team up with Greenpeace Malaysia and discover overarching UX considerations and solutions to increase donations, primary subscription donations.
Greenpeace Malayasia and Harness Projects teamed up for a project centered on increasing conversions, more specifically on the number of donation subscriptions
When talking to Greenpeace they established several key values of the company itself:
With that, I jumped into research and I did two bits of research:
Our team partnered with UXArmy and supplied 3 interviewees per student (Total of over 30+ Malaysia 50% Male 50% Female)
A persona was formulated based on user focuses and thoughts to create a universal version of the "ideal" user.
Meet Fern Verdant